The challenge with this project was to create a campaign for a product within the smart home product category. The concept behind this campaign was to combine the messaging of Simplisafe, which is to protect your home from burglars, with the objective of the game, Among Us, which is to find the imposter and eject them. In creating this brand integration, SimpliSafe is able to stay up to date with pop culture and appeal to a wider audience.

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The first component I created for this campaign is a limited edition packaging design featuring the Among Us characters running away from the SimpliSafe Home Security system.

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The second component I created for this campaign is a Spotify Ad series that tells the story of Among Us while promoting SImpliSafe at the end. Click the image to hear the Spotify ad.

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The last two components I created for this campaign is a set of magazine ads that will be featured in magazines similar to Security Magazine or Better Homes and Gardens to aptly reach the target audience.